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Wednesday, October 20, 2021    8:45 a.m.–9:30 a.m. PDT

Creating Content For Real People: From Data to Details

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It’s a troubling but often true reality that social media content decisions can be based on assumptions. Wouldn’t it be nice if you could put a face to your target audience, get to know their particular needs, understand their pains, and win their hearts? We can do that by developing a standard that turns a customer human - so that the recipients of your social ideas are considered and cared for at every stage of design development.

In this educational session, you’ll learn: 

  • How to drive your business forward using consumer and market intelligence

  • How to take complicated, custom data into digestible frameworks 

  • Learn how to summarize research findings 

  • Challenge brand or audience preconceptions

  • Why Human-Centered Design is a differentiator at the agency level


Michael Seymour
Global Director of Market Research
NetBase Quid

Sydney Morgan
Content & Community Strategist

Laura Forester
Senior Vice President, Director of Strategy

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