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Adobe is a brand that supports, and is supported by, creators. So when the company launched its @Adobe and @Photoshop channels on TikTok in early 2021, they did so through the voices of the creative community. Showcasing a mix of creative influencers, influential TikTok users, and edutainment content, Adobe has been able to establish strong audience growth — as well as plenty of learnings along the way. This session will focus on the lessons, both good and bad, the Adobe Social Org has learned through its first year on TikTok.