Convincing Customers to Swipe Right on your Brand

We’re witnessing digital transformation at a speed we’ve never experienced before. Social media is often the first interaction that your customers have with your brand. In this session, you’ll learn tactics Cisco used to tackle merging 400+ social channels into 100 accounts, as well as how to take a more humanized approach to social media by developing an entirely new social personality. Whether you’re B2B or B2C, big or small, customers are talking to you on social media. How can you ensure you are consistently representing your brand?

After this session, you’ll be able to:

• Understand the importance of developing not only a brand personality, but also a social personality
• Listen to your customers’ needs and develop content around those needs
• Develop a process that ensures consistency between responding to trolls + cheerleaders