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3 Actionable Next Steps to Structure Your eCommerce Facebook Business Manager

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This session will focus on how to set up an account structure in Facebook to help achieve high ROAS while reaching new customers. As advertisers, we know there is a balance between filling the funnel and converting customers. What is the right balance between prospecting and retargeting? How do your account for testing new creative and audiences? We will talk through all of that and you will walk away with the following.

  • A simple, proven structure you can replicate for every ecomm brand
  • Tools you should leverage to help report on this structure
  • How you can tailor creative to each audience


Courtney Redford
Digital Advertising Manager
Radio Systems Corporation

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