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Ashley Carufel

Director of Social Strategy
Shutterstock

Ashley Carufel has 11 years of experience in digital marketing. Prior to leading to Shutterstock social strategy team, she worked at the Meredith Corporation overseeing social strategy for their food brands including Allrecipes. Ashley started her career at PBS headquarters in Arlington, VA doing digital marketing for PBS Food - a digital hub for the company's food and cooking shows. She later moved to guiding social strategy for the national primetime series including Call the Midwife, We'll Meet Again with Ann Curry, The Great British Baking Show, and several of Ken Burns' films. Ashley graduated from The George Washington University in Washington, DC, and she is currently based in Chicago.

Ashley Carufel’s Session(s):


8:15 a.m.–9:00 a.m. Pacific Time —

Panel: Building Brand Communities on Social

This panel will discuss how a variety of industries approach community building on social media. Topics include:

  • How to identify the purpose of your community and how it aligns with your brand
  • How to choose a community platform that best engages your audience
  • How to regularly engage with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc)
  • What it means for a community to be “fan first”
  • The impact a community can have on a brand's bottom line
  • The role of brand ambassadors, superfans, and creators within a brand community

Check out our early bird ticket prices!
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