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Haley Correll

Senior Director of Social Engagement
American Red Cross

Haley Correll is a storyteller and an audience builder. As the Senior Director of Social Engagement at American Red Cross, Haley leads social media strategy for one of the nation’s largest humanitarian organizations - working with communicators, fundraisers, and development teams across the country. Before coming to the American Red Cross, Haley spent time in creative roles and leading audience engagement teams at organizations such as The Washington Post, American City Business Journals, The Times-Picayune in New Orleans, and Military Officers Association of America.

Haley Correll’s Session(s):


9:30 a.m.–10:15 a.m. Pacific Time —

Creating a Successful Content Strategy for TikTok: What You Can Learn From The American Red Cross

TikTok – it’s not just a platform for dance challenges anymore. There’s an audience for almost everything on this video-based, ultra-engaging social media platform. But can brands really make an impact in this space, and where do social media managers even begin?

In this session, Haley Correll, Senior Director of Social Engagement at American Red Cross, will walk you through the steps of how her team found success with the @AmericanRedCross TikTok account, growing it to more than 776K followers and 13M likes since its launch. Haley will share lessons learned, how TikTok can help brands reach new audiences, what a successful TikTok content strategy looks like, and why being flexible on this platform really matters.

Social media professionals will walk away from this session with:

  • A better understanding of how organizations can use TikTok to advance their mission
  • How to build a TikTok audience
  • How to create content tailored to the platform with a team of any size
  • A worksheet to use as a guide when creating your TikTok strategy

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