Haley Correll is a storyteller and an audience builder. As the Senior Director of Social Engagement at American Red Cross, Haley leads social media strategy for one of the nation’s largest humanitarian organizations - working with communicators, fundraisers, and development teams across the country. Before coming to the American Red Cross, Haley spent time in creative roles and leading audience engagement teams at organizations such as The Washington Post, American City Business Journals, The Times-Picayune in New Orleans, and Military Officers Association of America.

Haley Correll’s Session

9:30 a.m.–10:15 a.m. Pacific Time — Thursday, October 27, 2022

Creating a Successful Content Strategy for TikTok: What You Can Learn From The American Red Cross

TikTok – it’s not just a platform for dance challenges anymore. There’s an audience for almost everything on this video-based, ultra-engaging social media platform. But can brands make an impact in this space, and where do social media managers even begin?

In this session, Haley Correll, Senior Director of Social Engagement at American Red Cross, will walk you through how her team succeeded with the @AmericanRedCross TikTok account, growing it to more than 776K followers and 13M likes since its launch. Haley will share lessons learned, how TikTok can help brands reach new audiences, what a successful TikTok content strategy looks like, and why flexibility on this platform matters.

Social media professionals will walk away from this session with:

A better understanding of how organizations can use TikTok to advance their mission
How to build a TikTok audience
How to create content tailored to the platform with a team of any size
A worksheet to use as a guide when creating your TikTok strategy