Chelsea has always loved pop culture and entertainment, so finding herself creating strategies for connecting with fan communities on original films and series at Peacock is a match made in heaven. Previously she worked at a digital entertainment agency, focusing on social activations and connecting with unique, disparate communities. And before that, she was a consultant working with Fortune 500 companies on business strategies, product innovation pipelines, and marketing strategies.

Chelsea St. Clair’s Session

8:15 a.m.–9:00 a.m. Pacific Time — Thursday, October 27, 2022

Panel: Building Brand Communities on Social

This panel will discuss how various industries approach community building on social media. Topics include:

Identifying the purpose of your community and how it aligns with your brand
Choosing a community platform that best engages your audience
Regularly engaging with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc.)
What it means for a community to be "fan-first"
The impact a community can have on a brand's bottom line
The role of brand ambassadors, superfans, and creators within a brand community