Other Events:   Higher Ed   |    Government 2022 Talk to a live rep: 888-409-4418

Chelsea St. Clair

Manger – Brand Strategy & Communication
NBCUniversal – Peacock

Chelsea has always loved pop culture and entertainment, so finding herself creating strategies for connecting with fan communities on original films and series at Peacock is a match made in heaven. Previously she worked at an entertainment digital agency, focusing on social activations and connecting with unique, disparate communities. And before that she was a consultant working with Fortune 500 companies on business strategies, product innovation pipelines and marketing strategies. 

Chelsea St. Clair’s Session(s):

8:15 a.m.–9:00 a.m. Pacific Time —

Panel: Building Brand Communities on Social

This panel will discuss how a variety of industries approach community building on social media. Topics include:

  • How to identify the purpose of your community and how it aligns with your brand
  • How to choose a community platform that best engages your audience
  • How to regularly engage with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc)
  • What it means for a community to be “fan first”
  • The impact a community can have on a brand's bottom line
  • The role of brand ambassadors, superfans, and creators within a brand community

Check out our early bird ticket prices!
Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct