Chelsea has always loved pop culture and entertainment, so finding herself creating strategies for connecting with fan communities on original films and series at Peacock is a match made in heaven. Previously she worked at a digital entertainment agency, focusing on social activations and connecting with unique, disparate communities. And before that, she was a consultant working with Fortune 500 companies on business strategies, product innovation pipelines, and marketing strategies.
8:15 a.m.–9:00 a.m. Pacific Time —
This panel will discuss how various industries approach community building on social media. Topics include: