Sergio has been executing social and digital marketing strategies for more than 14 years! He’s currently managing NetBase Quid’s digital marketing programs and social media strategy and has produced nearly 100 customer testimonial videos. Sergio’s strategic marketing background started in Destination Marketing where he helped attract large conventions and events like Super Bowl 50 at Levi’s Stadium in the San Francisco Bay Area. He has a passion for creating content, having hosted podcasts and a Food Vlog where he highlights all the amazing cuisine in the Golden State!
Sergio Oliveri’s Session(s):
10:15 a.m.–11:00 a.m. Pacific Time —
Consumers today go into shopping with a deep market understanding. Brands that aren’t matching this with their own consumer and market understanding face unnecessary peril! Particularly as consumers buy with their hearts more often than not these days, with 71% of consumers preferring to purchase from brands aligned with their values. So, staying ahead of whatever shiny object has captured their attention is crucial.
In this session, join experts NetBase Quid as they discuss best practices for gaining a solid understanding of your audience and the category utilizing consumer and market data. You’ll hear how using social listening to identify key recovery indicators has produced spectacular results. You’ll walk away with the knowledge of how to move from assumptions and perceived audiences to build fundamental understanding, grounded data-driven confidence that is based on real people and their habits.