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Maya Wasserman

Marketing Director
Sony Electronics

Maya Wasserman is marketing director at Sony Electronics and currently leads marketing planning and communications for the Television and Video & Sound divisions.

She is experienced in driving real business results through creative omni-channel marketing with over 15 years of experience in marketing communications strategy, consumer marketing, content and community marketing and digital media.

Prior to marketing, she managed product public relations for various Sony Electronics products, including tablets, e-readers, headphones and TVs.

When she isn’t working, she is spending time with her husband, two kids and rescue dog or practicing yoga.

Maya Wasserman’s Session(s):


10:45 a.m.–11:30 a.m. Pacific Time —

Panel: Developing an Influencer Strategy For Every Level of the Marketing Funnel (Awareness to Conversion)

Influencer marketing has proven itself to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion. 

Topics include:

  • Strategies for integrating influencer marketing into a larger marketing mix
  • A review of the best types of campaigns and considerations for different stages of the funnel
  • Using influencers to launch new products and drive traffic to e-commerce
  • The benefits of paid and organic influencers and when/how to leverage them
  • Best practices to extend the life of your influencer campaign content and maximize results

Check out our early bird ticket prices!
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