Maya Wasserman is marketing director at Sony Electronics and currently leads marketing planning and communications for the Television and Video & Sound divisions.
She is experienced in driving real business results through creative omni-channel marketing with over 15 years of experience in marketing communications strategy, consumer marketing, content and community marketing and digital media.
Prior to marketing, she managed product public relations for various Sony Electronics products, including tablets, e-readers, headphones and TVs.
When she isn’t working, she is spending time with her husband, two kids and rescue dog or practicing yoga.
Maya Wasserman’s Session(s):
10:45 a.m.–11:30 a.m. Pacific Time —
Influencer marketing has proven itself to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion.