Speaker details coming soon!
Andrew Wirch’s Session(s):
8:15 a.m.–9:00 a.m. Pacific Time —
This panel will discuss how a variety of industries approach community building on social media. Topics include:
- How to identify the purpose of your community and how it aligns with your brand
- How to choose a community platform that best engages your audience
- How to regularly engage with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc)
- What it means for a community to be “fan first”
- The impact a community can have on a brand's bottom line
- The role of brand ambassadors, superfans, and creators within a brand community
