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Chelsea Grund

Manager, Influencer Marketing
The Home Depot

Chelsea Grund is the manager of the influencer marketing practice at The Home Depot. It is her job to lead the creator strategy, talent planning and campaign execution of all influencer initiatives that support various marketing efforts across the enterprise. Prior to THD, Chelsea worked on the agency side of the marketing industry, working within the digital marketing practices at Edelman and MSLGROUP in Atlanta.

Chelsea Grund’s Session

10:45 a.m.–11:30 a.m. Pacific Time — Wednesday, October 26, 2022

Panel: Developing an Influencer Strategy For Every Level of the Marketing Funnel (Awareness to Conversion)

Influencer marketing has proven to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion. 

Topics include:

  • Strategies for integrating influencer marketing into a larger marketing mix
  • A review of the best types of campaigns and considerations for different stages of the funnel
  • Using influencers to launch new products and drive traffic to e-commerce
  • The benefits of paid and organic influencers and when/how to leverage them
  • Best practices to extend the life of your influencer campaign content and maximize results
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