Chelsea Grund is the manager of the influencer marketing practice at The Home Depot. It is her job to lead the creator strategy, talent planning and campaign execution of all influencer initiatives that support various marketing efforts across the enterprise. Prior to THD, Chelsea worked on the agency side of the marketing industry, working within the digital marketing practices at Edelman and MSLGROUP in Atlanta.
10:45 a.m.–11:30 a.m. Pacific Time — Wednesday, October 26, 2022
Influencer marketing has proven to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion.
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