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Rich Brooks

flyte new media

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. 

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post,,, the Social Media Examiner, and many other news sources for stories on digital marketing. 

Rich Brooks’s Session

The Remarkability Formula: How to Stand Out Online and Off

As a brand manager, you've optimized your website for Google. You're active on social media. You're running digital and print ads wherever your ideal customers spend time. Unfortunately, so is everyone else.

What was once cutting edge is now just common sense; what once made your brand stand out now makes you part of the herd. So what can you do? How can you stand out once again?

Rich Brooks believes you and your brand are remarkable. That there's something that you do--or could do--that would make you truly remarkable and the perfect option for your ideal customer. But how do you uncover this remarkability, and how do you communicate it in the right place with the right message to the right person?

In this session you'll discover:

  • The four-step process in uncovering what makes your company or brand remarkable (worth remarking upon)
  • How to create a nearly unassailable position in the marketplace
  • How to communicate that remarkability to your ideal customer
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