Skilled Social Media Manager for a top wellness brand with a goal to educate, inspire and change the world through social channels. Uses relatable language and innovative assets to connect with a highly-engaged, active, and diverse community. Implements a results-driven social media strategy that has driven growth and engagement across all social channels for multiple wellness brands.

Darby Hogan’s Session

1:30 p.m.–2:15 p.m. — Thursday, October 27, 2022

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

How visual trends vary between platforms
Pivoting social calendars and campaigns to fit what’s trending on each social channel
The best ways to stay on trend in the social space
Jumping on a trend vs. staying true to your brand
How to create content that resonates with a variety of audiences
How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging