Nicole Cruz is the Social Media Manager for Hard Rock Nightlife where she spearheads the social media strategy for the night and day clubs at the Guitar Hotel in Hollywood Florida. Within just 3 months, she grew the club's TikTok to over 25k by making TikToks with the many artists and celebrities that frequent the club. With a love for Gen-Z marketing and strategy on her mind, Nicole continues to keep the brand young by monitoring trends and continuously testing out content. She shares her love for work on her personal TikTok account where she gives the behind the scenes of the crazy life of a nightlife social media manager.
Nicole Cruz’s Session(s):
Instagram has officially announced itself as a video-centered platform, so the priority of Reels is at an all time high. But let's be real, making Reels is not as easy as it looks. It's hard to know where to start and it's easy to overthink the process and make videos that don't end up performing. It is also hard to distinguish Reels from TikToks - they are not created equal! Make TikToks instead of Reels and the algorithm Gods will NOT favor you.
Instagram continues to be a "homebase" for many brands. An Instagram profile should show off your branding and be unique to your brand, but with Reels becoming prioritized it becomes harder and harder to keep up with that highly sought-after aesthetic Instagram feed. Learn how to take advantage of the reach Instagram Reels offers without sacrificing a good-looking, branded feed.
Lastly, with Reels being in the spot-light, it is easy to overlook Instagram stories. It is getting harder and harder to grab the attention of social media users and with only the tap of a finger your content can easily be dismissed. It is important to be aware of tips and tricks for Instagram stories in order to get your views up.
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- Tips & tricks to bring up your Instagram story views.