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Nicole Cruz

Social Media Manager
Hard Rock Nightlife

Nicole Cruz is the Social Media Manager for Hard Rock Nightlife where she spearheads the social media strategy for the night and day clubs at the Guitar Hotel in Hollywood Florida. Within just 3 months, she grew the club's TikTok to over 25k by making TikToks with the many artists and celebrities that frequent the club. With a love for Gen-Z marketing and strategy on her mind, Nicole continues to keep the brand young by monitoring trends and continuously testing out content. She shares her love for work on her personal TikTok account where she gives the behind the scenes of the crazy life of a nightlife social media manager. 

Nicole Cruz’s Session

8:45 a.m.–9:30 a.m. Pacific Time — Wednesday, October 26, 2022

Keynote: Tips and Tricks for Creating Fun Instagram Stories & Reels

Instagram has officially announced itself as a video-centered platform, so the priority of Reels is at an all-time high. But let's be honest, making Reels is not as easy as it looks. It's hard to know where to start, and it's easy to overthink the process and make videos that don't perform. It is also hard to distinguish Reels from TikToks - they are not created equal! Make TikToks instead of Reels, and the algorithm Gods will NOT favor you. 

Instagram continues to be a "home base" for many brands. An Instagram profile should show off your branding and be unique to your brand, but with Reels becoming prioritized, it becomes harder and harder to keep up with that highly sought-after aesthetic Instagram feed. Learn how to take advantage of the reach Instagram Reels offers without sacrificing a good-looking, branded feed.

Reels are in the spotlight, so it is easy to overlook Instagram stories. It is getting harder and harder to grab the attention of social media users, and with only the tap of a finger, followers can easily dismiss your content. Knowing tips and tricks for Instagram stories is essential to get your views up. 

Key takeaways: 

  • Understand Reels strategy and maximize the potential of your reach
  • Learn how to utilize native and external tools to produce Instagram Reels in seconds that the Instagram Reels algorithm will favor without sacrificing your branded feed
  • Tips & tricks to bring up your Instagram story views
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