With a career concentrated in social media strategy, creative content direction, and audience growth, Saad brings a wealth of knowledge in social media marketing to help brands shape, evolve, and catapult themselves forward. Saad’s brought social-first thinking to help a vast array of brands launch and thrive spanning luxury retail, technology, regulated industries, banking, telecommunications, CPG, and more. As Social Lead at Shopify, Saad crafts the brand’s creative and content strategy to inspire and empower the world’s next generation of entrepreneurs.

Saad Khan’s Session

1:30 p.m.–2:15 p.m. —

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

How visual trends vary between platforms
Pivoting social calendars and campaigns to fit what’s trending on each social channel
The best ways to stay on trend in the social space
Jumping on a trend vs. staying true to your brand
How to create content that resonates with a variety of audiences
How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging