Mackenzie Perna

Mackenzie is a creative marketer with a passion for elevating & empowering diverse voices and cultivating creativity & community in the digital space. Working with brands like Red Bull & TikTok, to clients ranging from documentary films to non-profits, she is inspired each day to tell stories that are making waves.

1:30 p.m.–2:15 p.m. — Thursday, October 27, 2022

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

• How visual trends vary between platforms
• Pivoting social calendars and campaigns to fit what’s trending on each social channel
• The best ways to stay on trend in the social space
• Jumping on a trend vs. staying true to your brand
• How to create content that resonates with a variety of audiences
• How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging