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Mackenzie Perna

Manager, Social Media
Red Bull

Mackenzie is a creative marketer with a passion for elevating & empowering diverse voices and cultivating creativity & community in the digital space. Working with brands like Red Bull & TikTok, to clients ranging from documentary films to non-profits, she is inspired each day to tell stories that are making waves.

Mackenzie Perna’s Session

1:30 p.m.–2:15 p.m. — Thursday, October 27, 2022

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

  • How visual trends vary between platforms
  • Pivoting social calendars and campaigns to fit what’s trending on each social channel
  • The best ways to stay on trend in the social space
  • Jumping on a trend vs. staying true to your brand
  • How to create content that resonates with a variety of audiences
  • How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging
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