Angela Liu is a strategic digital marketing leader with a 9-year career spanning across different industries such as beauty, lifestyle, fashion, and now toy. Her expertise is in helping D2C brands optimize their social media channels and leverage influencers to drive awareness and acquisition. She is currently the Senior Digital Marketing Manager at American Girl, leading social strategy and influencer partnerships.

Angela Liu’s Session

8:15 a.m.–9:00 a.m. Pacific Time — Thursday, October 27, 2022

Panel: Building Brand Communities on Social

This panel will discuss how various industries approach community building on social media. Topics include:

Identifying the purpose of your community and how it aligns with your brand
Choosing a community platform that best engages your audience
Regularly engaging with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc.)
What it means for a community to be "fan-first"
The impact a community can have on a brand's bottom line
The role of brand ambassadors, superfans, and creators within a brand community