Britt Holtsinger is the Senior Manager of Social and Creative Strategy at Mediaocean, the mission-critical platform for omnichannel advertising. In her role, Britt focuses on the executive GTM strategy for social specific products and supporting partner relationships. Britt brings 9 years of international marketing, branding, and digital experience to Mediaocean. When she isn’t strategizing, you’ll find her outside enjoying the Florida sunshine with her rescue pup from Taiwan.

Britt Holtsinger’s Session

9:30 a.m.–9:45 a.m. Pacific Time — Wednesday, October 26, 2022

Thought Leader Spotlight: Maximizing Social Effectiveness with Dynamic and Personalized Content

Social platforms are constantly innovating with their offerings, especially around video and creator-forward content, while marketers are continually pressed to do more with less. How do brands navigate increased production costs and nuanced formats across platforms? Get guidance on maximizing your creative strategy, scaling your video production, and increasing effectiveness through a more personalized approach to social.

Takeaways:

Video is the fastest growing format in history, with “video-only” publishers becoming more prominent
Dream bigger and learn how to implement a dynamic approach when it comes to creator investment
You can incorporate necessary data points and test new formats easily with the right feed-driven automation capabilities