Britt Holtsinger is the Senior Manager of Social and Creative Strategy at Mediaocean, the mission-critical platform for omnichannel advertising. In her role, Britt focuses on the executive GTM strategy for social specific products and supporting partner relationships. Britt brings 9 years of international marketing, branding, and digital experience to Mediaocean. When she isn’t strategizing, you’ll find her outside enjoying the Florida sunshine with her rescue pup from Taiwan.
Britt Holtsinger’s Session(s):
9:30 a.m.–9:45 a.m. Pacific Time —
Social personalization has gone from wish list to mandate when it comes to how brands plan ad campaigns. But how does personalization work across different social platforms? How can you build it into existing creative workflows? What impact does it have on performance? Learn about the major challenges and opportunities for social personalization and get concrete tips for improving your program.