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Harvey Rañola

Global Head of Media Intelligence
NetBase Quid

Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell. 

Harvey Rañola’s Session

10:15 a.m.–11:00 a.m. Pacific Time — Thursday, October 27, 2022

Thought Leader Spotlight: Strengthen Your Brand Health with Consumer and Market Insights

Consumer and market data is vital to companies striving to strengthen and improve their brand health. Understanding this is essential to identifying market opportunities, identifying trends, finding new audiences, and improving campaign ROI.

In this session, experts from NetBase Quid® will walk you through how top brands can achieve market success, using examples from brands like Nintendo, Chanel and Apple. Learn tips and strategies on how consumer and market data enables brands to gain a deeper understanding of what’s essential to their brand health.

Social media professionals will walk away from this session with: 

  • Ways to identify market opportunities by uncovering unmet needs with your target audience 
  • How to drill deeper into your data to predict and anticipate trends in your industry 
  • Best practices for using consumer and market analytics to get ahead of the competition.
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