Mary Olivieri is the President of the fully-integrated marketing and PR agency – 2.718 Marketing, and student of the Second City Training Center. With decades of Copywriting, Creative Direction and Strategic Marketing under her belt, she has led scores of communications professionals in delivering materials designed to trigger an emotional response in readers. Through custom-created, improvisational-based exercises – her approach to the craft of writing and ideation has often been called “zen-like” and “groundbreaking”. As an award-winning B2B and B2C marketer, Mary has created both internal and external communications, for hundreds of brands, including Firestone, Blue Diamond Almonds, Whirlpool, Coca-Cola and Heineken USA. Look for her book, “Yes, and…!” The Improvisational Approach to Inspired Writing, coming in 2023!
8:30 a.m.–8:45 a.m. Pacific Time — Wednesday, October 26, 2022
8:00 a.m.–8:15 a.m. Pacific Time — Thursday, October 27, 2022