Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.

Jim Tobin’s Session:

10:45 a.m.–11:30 a.m. Pacific Time — Wednesday, October 26, 2022

Panel: Developing an Influencer Strategy For Every Level of the Marketing Funnel (Awareness to Conversion)

Influencer marketing has proven to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion.

Topics include:

Strategies for integrating influencer marketing into a larger marketing mix
A review of the best types of campaigns and considerations for different stages of the funnel
Using influencers to launch new products and drive traffic to e-commerce
The benefits of paid and organic influencers and when/how to leverage them
Best practices to extend the life of your influencer campaign content and maximize results

Check out our early bird ticket prices!