Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.
10:45 a.m.–11:30 a.m. Pacific Time —
Influencer marketing has proven to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion.