Katelyn Brower is Sterling’s Director of Social Media & Public Relations where she oversees Sterling’s global social media and PR programs and strategies and hosts/produces their weekly live series, Sterling Live. Outside of Sterling, Katelyn hosts the 3rd & Wine podcast. When she isn’t taking B2B social media to the next level or prepping executives and senior leadership for media success, she is coaching lacrosse, going to Orangetheory classes, or watching football.

Katelyn Brower’s Session

1:30 p.m.–2:15 p.m. — Thursday, October 27, 2022

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

How visual trends vary between platforms
Pivoting social calendars and campaigns to fit what’s trending on each social channel
The best ways to stay on trend in the social space
Jumping on a trend vs. staying true to your brand
How to create content that resonates with a variety of audiences
How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging