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Katelyn Brower

Social Media Manager
Sterling

Katelyn Brower is Sterling’s Social Media Manager where she oversees Sterling’s global social media program and strategy and hosts their weekly live series, Sterling Live. Outside of Sterling, Katelyn hosts The Real Football Fans of New Jersey podcast. When she isn't scrolling through social media, she is coaching lacrosse, going to Orangetheory classes, or watching football.

Katelyn Brower’s Session

1:30 p.m.–2:15 p.m. —

Panel: Staying on Top of Visual Trends for Social

This panel will discuss:

  • How visual trends vary between platforms
  • Pivoting social calendars and campaigns to fit what’s trending on each social channel
  • The best ways to stay on trend in the social space
  • Jumping on a trend vs. staying true to your brand
  • How to create content that resonates with a variety of audiences
  • How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging
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