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Zenia Johnson

Director of Performance Marketing
Outside

Speaker details coming soon!

Zenia Johnson’s Session(s):


8:45 a.m.–9:30 a.m. Pacific Time —

Keynote: Using Content to Drive Customer Acquisition

We at Outside have no shortage of content to choose from. However, it can be difficult to define which content to use or how to use it. We’ll take you through the steps we took as a business to drive email capture, app downloads, and follow-through to real paying customers, using content - or high-quality engagement moments - to drive highly engaged customers through the funnel.
 
Attendees of the session will learn how to:
  • Identify main KPIs and optimization metrics to decipher success at each stage of the funnel 
  • Define test strategy and key points of optimization across the conversion funnel 
  • Build creative that drives incremental progression of customers 

Check out our early bird ticket prices!
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