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Wednesday, October 26, 2022    10:45 a.m.–11:30 a.m. Pacific Time

Developing an Influencer Strategy For Every Level of the Marketing Funnel (Awareness to Conversion)

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Influencer marketing has proven to be a beneficial component of a holistic marketing strategy, providing value at various stages of the funnel. During this panel, tech, hospitality, and retail industry marketers will share examples of high-impact campaigns they’ve launched that have driven results from awareness to conversion. 

Topics include:

  • Strategies for integrating influencer marketing into a larger marketing mix
  • A review of the best types of campaigns and considerations for different stages of the funnel
  • Using influencers to launch new products and drive traffic to e-commerce
  • The benefits of paid and organic influencers and when/how to leverage them
  • Best practices to extend the life of your influencer campaign content and maximize results

Jim Tobin
Founder & President
Carusele & Ignite Social Media


Chelsea Grund
Manager, Influencer Marketing
The Home Depot

Sally Phelps
Senior Influencer Marketing Manager
Free People

Maya Wasserman
Marketing Director
Sony Electronics

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