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When you go to Twitter and type in your company's name, how many channels pop up, and how does your customer know which handle to follow? For many global brands, their channel landscape has become noisy, with too many handles confusing their audiences. How do you make a case to leadership on which channels to keep and which to sunset? Alternatively, how does a brand decide how and when to expand their channel mix and try new platforms? After attending this session, participants will be able to see how Intel has evaluated its channel landscape, made a business case to leadership on the "right" channel mix, and determined which channels to consider for the future.
