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Wednesday, October 26, 2022    8:45 a.m.–9:30 a.m. Pacific Time

Using Content to Drive Customer Acquisition

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We at Outside have no shortage of content. However, it can be challenging to define which content to use or how to use it. We’ll take you through the steps we took as a business to drive email capture, app downloads, and follow-through to actual paying customers, using content - or high-quality engagement moments - to drive highly engaged customers through the funnel.
Attendees of the session will learn how to:
  • Identify main KPIs and optimization metrics to decipher success at each stage of the funnel 
  • Define test strategy and key points of optimization across the conversion funnel 
  • Build creative that drives incremental progression of customers 


Asha Maskiell Demarsh
Director of Marketing

Zenia Johnson
Director of Performance Marketing

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