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Wednesday, October 26, 2022    9:30 a.m.–9:45 a.m. Pacific Time

Maximizing Social Effectiveness with Dynamic and Personalized Content

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Social platforms are constantly innovating with their offerings, especially around video and creator-forward content, while marketers are continually pressed to do more with less. How do brands navigate increased production costs and nuanced formats across platforms? Get guidance on maximizing your creative strategy, scaling your video production, and increasing effectiveness through a more personalized approach to social.

Takeaways:

  • Video is the fastest growing format in history, with “video-only” publishers becoming more prominent
  • Dream bigger and learn how to implement a dynamic approach when it comes to creator investment
  • You can incorporate necessary data points and test new formats easily with the right feed-driven automation capabilities
 

 

Britt Holtsinger
Senior Manager of Social Strategy
Mediaocean

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