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Thursday, October 27, 2022    1:30 p.m.–2:15 p.m.

Staying on Top of Visual Trends for Social

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This panel will discuss:

  • How visual trends vary between platforms
  • Pivoting social calendars and campaigns to fit what’s trending on each social channel
  • The best ways to stay on trend in the social space
  • Jumping on a trend vs. staying true to your brand
  • How to create content that resonates with a variety of audiences
  • How brands can show up on emerging platforms (like TikTok) and stay relevant as trends, conversations and platforms are everchanging

Katelyn Brower
Director, Social Media & Public Relations
Sterling

 

Mackenzie Perna
Manager, Social Media
Red Bull

Saad Khan
Brand Social Lead
Shopify

Darby Hogan
Head of Social Media & Community
Wonderbelly

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