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This panel will discuss how various industries approach community building on social media. Topics include:
- Identifying the purpose of your community and how it aligns with your brand
- Choosing a community platform that best engages your audience
- Regularly engaging with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc.)
- What it means for a community to be "fan-first"
- The impact a community can have on a brand's bottom line
- The role of brand ambassadors, superfans, and creators within a brand community