Building Brand Communities on Social

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This panel will discuss how various industries approach community building on social media. Topics include:

• Identifying the purpose of your community and how it aligns with your brand
• Choosing a community platform that best engages your audience
• Regularly engaging with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc.)
• What it means for a community to be "fan-first"
• The impact a community can have on a brand's bottom line
• The role of brand ambassadors, superfans, and creators within a brand community