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Thursday, October 27, 2022    8:15 a.m.–9:00 a.m. Pacific Time

Building Brand Communities on Social

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This panel will discuss how various industries approach community building on social media. Topics include:

  • Identifying the purpose of your community and how it aligns with your brand
  • Choosing a community platform that best engages your audience
  • Regularly engaging with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc.)
  • What it means for a community to be "fan-first"
  • The impact a community can have on a brand's bottom line
  • The role of brand ambassadors, superfans, and creators within a brand community

Chelsea St. Clair
Brand Strategy & Communication


Angela Liu
Senior Digital Marketing Manager
American Girl

Alex Kalbli
Senior Manager, Brand Social Media

Zaria Parvez
Global Social Media Manager

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