Building Brand Communities on Social

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This panel will discuss how a variety of industries approach community building on social media. Topics include:

• How to identify the purpose of your community and how it aligns with your brand
• How to choose a community platform that best engages your audience
• How to regularly engage with your brand community and examples of incentives to keep them involved (contests, content, incentives, etc)
• What it means for a community to be “fan first”
• The impact a community can have on a brand's bottom line
• The role of brand ambassadors, superfans, and creators within a brand community