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Thursday, October 27, 2022    9:30 a.m.–10:15 a.m. Pacific Time

Creating a Successful Content Strategy for TikTok: What You Can Learn From The American Red Cross

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TikTok – it’s not just a platform for dance challenges anymore. There’s an audience for almost everything on this video-based, ultra-engaging social media platform. But can brands make an impact in this space, and where do social media managers even begin?

In this session, Haley Correll, Senior Director of Social Engagement at American Red Cross, will walk you through how her team succeeded with the @AmericanRedCross TikTok account, growing it to more than 776K followers and 13M likes since its launch. Haley will share lessons learned, how TikTok can help brands reach new audiences, what a successful TikTok content strategy looks like, and why flexibility on this platform matters. 

Social media professionals will walk away from this session with:

  • A better understanding of how organizations can use TikTok to advance their mission
  • How to build a TikTok audience
  • How to create content tailored to the platform with a team of any size
  • A worksheet to use as a guide when creating your TikTok strategy


Haley Correll
Senior Director of Social Engagement
American Red Cross

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