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According to Insider Intelligence forecasts, US influencer marketing spending will reach $4.14 billion in 2022. Growth will continue in double-digits until 2023, when spending on influencer marketing campaigns will approach $5 billion.
In this session, you’ll learn how brands can get the most impact from their influencer partnerships. Including how to negotiate with agencies, what metrics are important to determine ROI, which platforms are appropriate for your campaign and when you’re getting a good deal and when you’re getting ripped off.
You’ll learn:
- How to identify the right influencer
- Fair industry rates for influencers
- Six Do’s and Don’ts to get hired and rehired by a brand
