Social Media Marketing Strategy

Andres Marquez’s Session

8:00 a.m.–11:00 a.m. Pacific — Wednesday, October 25, 2023

Data Literacy for the Social Media Marketer

Data is no longer the cutting edge. It is part of our daily lives, and the businesses that aren't successfully integrating it into their decision-making processes are at risk of getting left behind. It's like entering an arena blindfolded when your competition can see. Yet, the truth is that many aspects of data can still seem very intimidating to marketers and business managers alike.

This talk will use the Google Ecosystem of Data Tools to uncover the concepts fundamental to data literacy for business managers and social media marketers. This includes demystifying terms like UTM codes and URL Parameters, making them less intimidating and more practically useful.

At the end of this session, you'll be able to:

Understand how different components of a Marketing Data Tech Stack fit together
Understand the function of Google Tag Manager, Google Analytics, Google Data Studio, and even Google BigQuery for Social Media Marketing Analytics
Use a free template designed for Social Media Marketers to take advantage of Google Data Studio's visualization functionality
Understand and leverage UTM Parameters, Custom Dimensions, Metrics, and Events like never before to demonstrate the ROI of SMM efforts
Finally, the talk will come chock-full of further resources for learning and free templates for immediate use.