Brittany Cabriales

Head of Social Media
GoFundMe
For 8+ years, Brittany Cabriales has helped build GoFundMe social channels from the ground up. Her ideas and strategies have helped turn the "little website that's kinda like Kickstarter" into a household name. As a huge proponent of organic social, Brittany's current work focuses on blending social trends with cultural insights to create meaningful brand moments and marketing campaigns.
 
Since 2014, Brittany has worked with NowThis, Netflix, Upworthy, 60 Sec Docs, and more to produce memorable content with impactful calls to action. In 2021, she was part of the team that helped lead the viral #StopAsianHate fundraising campaign. During this initiative, she helped develop amplification strategies and design the creative that was reshared by celebrities like Sandra Oh, Gemma Chan, Dan Levy, Olivia Munn, and countless others. This campaign would end up receiving a Shorty Award for its monumental impact and social engagement.
 
On top of fundraising campaigns, Brittany's social-first strategies have resulted in organic videos and individual posts going viral. Her content has been featured in the New York Times, NPR, Newsweek, Mashable, Elite Daily, Marketing Brew, and others.
 
Brittany believes the best content is relevant, timely, and speaks to a cultural or human truth—and by using that equation, every brand has the opportunity to create engaging content that increases reach, awareness, and connection.

Brittany Cabriales’s Session

8:10 a.m.–8:40 a.m. Pacific — Thursday, October 26, 2023

“Edutainment": How to Create Content that Informs and Entertains

An average Tiktok user spends 95 minutes on the app per day. On YouTube, 2500 videos are uploaded every minute. Every second, 6,000 tweets are posted. And if you want an even more mind-boggling stat: over the last two years, 90 percent of the data in the world was generated. TL;DR: it’s never been more important to create content that breaks through the noise. But how?

In this session, you will learn some of the consistent themes that lead to creating content that captivates audiences on social media platforms and drives engagement.


You’ll learn:

  • 4 consistent themes which drive social media engagement
  • Examples from brands who do it well
  • Tips for how to take these themes and apply them to your own brands channels
Check out our early bird ticket prices!
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