Park Howell

The Business of Story

Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches and speak internationally to help business, sales and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

Park Howell’s Session

How to Sell More by Saying Less With the ABT Narrative Framework

As a content creator, you want to connect deeply with your audiences, and if you use storytelling properly, then you will move them to action. But you're not engaging with them like you could because no one has shown you this proven narrative framework. Now you can hack through the noise and hook the hearts of your audience every time when you apply the And, But, Therefore (ABT) agile narrative framework to propel your content marketing. In this immersive session by Park Howell, known as "The World's Most Industrious Storyteller," you will learn how to leverage the three forces of story the ABT represents including agreement, contradiction and consequence.  Your audience's primal, problem-solving, decision-making buying limbic brain loves this problem/solution story structure and you will too. But you have to understand the magic to cast the spell. So join Park and learn the applied science and bewitchery of the ABT to make your messages land right the first time, every time. 
Key Takeaways:
  • Learn how to have your messages land right the first time, every time, fast with the ABT narrative framework.
  • Grow as a more confident and persuasive communicator.
  • Understand how to use the ABT on ALL social channels.
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