Kelley Myers

Director, Consumer Social

As Head of Social Media for Consumer Brands at Microsoft, Kelley brings a foundation of strategic and creative leadership to social media which results in Microsoft’s brands like Windows, Bing and Surface, resonating in an authentic, meaningful, and brand accretive way for today’s consumers. Kelley’s 18 years as a senior leader encompasses building complex consumer strategies, advanced social media activations, and global digital marketing campaigns developed with deep data insights and analytics. Prior to her current role, Kelley led global digital marketing for Starbucks and digital product strategy for retail at The Walt Disney Company. As faculty at University of Washington, Kelley supports the Comm Leadership graduate program through classes, lectures, and workshops. Kelley is passionate about strong team relationships and building and leading those high performing teams to tell a better brand story.

Kelley Myers’s Session

8:10 a.m.–8:40 a.m. Pacific — Friday, October 27, 2023

Creators vs. Influencers: How to Navigate the Changing Landscape of Legacy Brands in the Creator Economy

The rise of the creator economy has challenged the traditional model of influencer marketing and opened new opportunities for brands to collaborate with content creators. But what is the difference between a creator and an influencer? And how can legacy brands leverage their unique strengths and audiences to grow their business and reach new customers?

In this session, you will learn:

  • The key characteristics and motivations of creators and influencers, and how they differ from each other
  • The best practices and strategies for working with creators and influencers, and how to avoid common pitfalls and mistakes 
  • The future trends and challenges of the creator economy, and how legacy brands can adapt and innovate to stay relevant and competitive

Join Kelley Myers, Head of Consumer Social for Microsoft for this engaging and informative session, where you will gain valuable insights and tips on how to leverage the power of creators and influencers for your legacy brand.

Check out our early bird ticket prices!
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