Bethany Bulloch

PR & Social Media Manager
Mixhers
Bethany is a 20-something just waiting for the day she gets to be a grandma. A home-body at heart with a love for close relationships and small parties, working as Mixhers Social Media and PR Manager is the perfect outlet for her creativity and desire to connect with the one.
 
With a passion for direct-to-consumer marketing within the women’s lifestyle and wellness industry, Bethany aims to make a positive impact on how women perceive themselves, their health, and each other. She finds purpose in being an advocate for Mixhers consumers.
 
Because Bethany understands that too much promotional messaging originates from a mindset of fear or scarcity, she feels motivated to create content from a place of abundance and compassion. Mixhers and the Mixhers’ mission allow for empathetic, vibrant, and engaging messaging that captures audiences with very little convincing.

Bethany Bulloch’s Sessions

11:45 a.m.–12:15 p.m. Pacific — Thursday, October 26, 2023

Finding the Sweet Spot for Your Content Strategy and Stakeholders

On one hand we have the Gen-Z sense of humor, memes, UGC, TikTok, and Threads. It seems that what performs on social media requires brands to produce casual and funny click-bait. On the other hand, you’re reporting to business execs, marketing, and brand teams that want polished, high-strategy communication. How do you find the balance between so many competing priorities? It can be a dance with memes, mission-driven content or marketing driven content.
 
In this session, you’ll learn how to provide your audience what they want and need while making all your stakeholders happy. Leveraging tactics including influencer features, educational content, trending sounds, founder’s messages, etc. has helped Mixhers expand quickly while staying true to the Mixhers’ mission. This session will highlight lessons the Mixhers team has learned this past year, while providing actionable insights and takeaways to help you find the sweet spot for your content strategy and stakeholders.
 
Key takeaways:
  • Understand your audience and your duty to them.
  • Identify your stakeholders and align your loyalties accordingly.
  • Find the intersection of engaging content that aligns with your mission and marketing goals. 

Finding the Sweet Spot for Your Content Strategy and Stakeholders

On one hand we have the Gen-Z sense of humor, memes, UGC, TikTok, and Threads. It seems that what performs on social media requires brands to produce casual and funny click-bait. On the other hand, you’re reporting to business execs, marketing, and brand teams that want polished, high-strategy communication. How do you find the balance between so many competing priorities? It can be a dance with memes, mission-driven content or marketing driven content.
 
In this session, you’ll learn how to provide your audience what they want and need while making all your stakeholders happy. Leveraging tactics including influencer features, educational content, trending sounds, founder’s messages, etc. has helped Mixhers expand quickly while staying true to the Mixhers’ mission. This session will highlight lessons the Mixhers team has learned this past year, while providing actionable insights and takeaways to help you find the sweet spot for your content strategy and stakeholders.
 
Takeaways:
  • Understand your audience and your duty to them.
  • Identify your stakeholders and align your loyalties accordingly.
  • Find the intersection of engaging content that aligns with your mission and marketing goals. 
Check out our early bird ticket prices!
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