Jacob Shipley

Digital Customer Experience Manager
Tyson Foods

Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers, two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months.

In his role at Tyson Foods, he works in the foodservice sector, handling the technology and execution for organic social, paid social and first party data collection. Since bringing paid social in-house, they have seen a cost per lead reduction of over 75%.

Jacob consults for forward-thinking brands and organizations, empowering them to use social to its fullest extent.

Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters. His weekly newsletter, Social Studies, has one goal... to help social media managers take their game to the next level.

Jacob Shipley’s Session

1:00 p.m.–1:30 p.m. Pacific — Thursday, October 26, 2023

Using Social Media to Support Your Lead Generation Goals

Too many brands have settled for “industry standard” when it comes to paid social. Mediocre costs per lead are the norm, but they don’t have to be. In this session, you’ll learn the 5 step process that Tyson Foodservice used to decrease their CPL by over 75%. These tactics and strategies are applicable regardless of industry and will help increase your paid social effectiveness and efficiency.

This session will cover:

Audience intelligence
Ad intelligence
Value-added advertising
Organic/Paid synergy
Creative execution

Check out our early bird ticket prices!