Jacob ShipleyDigital Customer Experience Manager
Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers, two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months.
In his role at Tyson Foods, he works in the foodservice sector, handling the technology and execution for organic social, paid social and first party data collection. Since bringing paid social in-house, they have seen a cost per lead reduction of over 75%.
Jacob consults for forward-thinking brands and organizations, empowering them to use social to its fullest extent.
Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters. His weekly newsletter, Social Studies, has one goal... to help social media managers take their game to the next level.