Jacob Shipley

Head of Social

Jacob serves as the Head of Social at Benzinga and is building Social Studies into the go-to community for social media pros.

He previously worked in social media at YouVersion and Tyson Foods and has consulted for brands like Sony Music Entertainment, Provident Films, and others.

Jacob lives in Northwest Arkansas with his high school sweetheart and their 3 daughters.

Jacob Shipley’s Session

1:00 p.m.–1:30 p.m. Pacific — Thursday, October 26, 2023

Using Social Media to Support Your Lead Generation Goals

Too many brands have settled for “industry standard” when it comes to paid social. Mediocre costs per lead are the norm, but they don’t have to be. In this session, you’ll learn the 5 step process that Tyson Foodservice used to decrease their CPL by over 75%. These tactics and strategies are applicable regardless of industry and will help increase your paid social effectiveness and efficiency.

This session will cover:

  • Audience intelligence
  • Ad intelligence
  • Value-added advertising
  • Organic/Paid synergy
  • Creative execution
Check out our early bird ticket prices!
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