Harshada Deshpande

8:40 a.m.–9:10 a.m. Pacific — Friday, October 27, 2023

Extracting and Communicating Insights from Social Media Data

In the age of digital media, social media platforms have become an abundant source of valuable data. During this session, we will explore effective strategies and tools for extracting, analyzing, and communicating insights that can shape marketing strategies and drive business success. This session will highlight the use of advanced analytics tools to uncover patterns, trends, and consumer behavior, enabling businesses to make informed decisions and tailor their marketing efforts to resonate with their target audience. Moreover, participants will learn how to effectively communicate these insights to stakeholders, such as senior management, marketing teams, and clients, through compelling visualizations and storytelling techniques.

Key Takeaways:

• Understanding the importance of social media data and its impact on business decision-making processes.
• Familiarity with cutting-edge tools and techniques for data extraction, analysis, and visualization.
• Insights into consumer behavior, preferences, and trends derived from social media data to inform marketing strategies.
• Techniques for effectively communicating data-driven insights to various stakeholders, ensuring better engagement and decision-making.