Sabrina Bauer

Regional Marketing Manager

Sabrina is a talented marketer and storyteller who excels at showcasing her firm's unique qualities, motivators, and value to clients. After six years of leading regional visibility and proposal efforts for her firm, Sabrina stepped into the role of Regional Marketing Manager. Today, she leads the day-to-day management and mentoring of her team, who support visibility and proposal efforts for a team of 800+ technical professionals. Her problem-solving mindset and passion for collaboration help her tackle the daily challenges of change management. Sabrina is a social media advocate and is currently working to drive adoption throughout her organization. With a B.S. in Marketing and an M.A. in Communication with a concentration in Public Relations, Sabrina is well-equipped to help audiences learn the skills necessary to effectively manage change and transform their teams into active contributors on social media. Outside of work, Sabrina indulges in her passions for reading, writing poetry, and traveling.

Sabrina Bauer’s Session

Change Management: Get Your Team Active on Social Media

The digital era has revolutionized the way organizations communicate with their audiences, making social media an indispensable platform for building brand presence and engaging with clients. However, implementing effective social media strategies requires more than just creating accounts and sharing content. It demands a well-executed change management process to ensure that teams within organizations embrace and actively participate in social media activities.

At this virtual conference session, Sabrina Bauer, Regional Marketing Manager at VHB, delves into the essential strategies and tactics for driving social media adoption within teams. The session will explore the challenges faced by organizations when introducing social media initiatives, the resistance often encountered, and practical techniques to overcome resistance and foster active team involvement. She will discuss the importance of establishing a clear vision, providing adequate training and resources, fostering a culture of collaboration, and implementing effective feedback mechanisms.

By attending this session, participants will:

  • Gain valuable insights and practical tips to effectively manage change and transform their teams into active contributors on social media
  • Enhance brand visibility
  • Improve customer engagement
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