Kina De Cordoba

Video Content Expert

Kina is a video content expert with 10 years of business development experience. She’s passionate about supporting communication professionals of all industries in video content creation to help them better engage their audience.

Since joining PlayPlay — her team has enabled thousands of marketing and communication teams in brands like,, Indeed, Bumble and L'Oréal, turn their messages into powerful videos by integrating their user-friendly innovative video tool into their strategies.

Kina De Cordoba’s Session

9:30 a.m.–9:45 a.m. Pacific — Thursday, October 26, 2023

Thought Leader Spotlight: Likes to Loyalty: How a Video-First Social Strategy Creates an Engaged Brand Community

Did you know that social media videos generate 1200% more shares than text and image content combined? Join our expert-led webinar to uncover the secrets of transforming casual likes and shares into unwavering brand loyalty.

In this session, PlayPlay’s Video Content Marketing Expert, Kina de Cordoba, will delve into the world of social media strategy and video content, offering actionable insights that can help supercharge your brand's online presence. Get ready to:

  • Discover the art behind a winning video-first social media strategy for all brand functions to captivate your audience.
  • Understand what popular video content formats generate the best ROI.
  • Learn how to harness the power of video content to quickly convey messages and stay relevant in an ever-evolving social landscape.
  • Dive into the nuts and bolts of video for social media – from creation, production and the preferred algorithm content formats to scale results.

Don't miss this opportunity to unlock the potential of video-first social strategies and create the brand audience you've always desired. This is a must-attend expert-led webinar for marketing, social media, content, digital, brand and communication teams — reserve your spot now to transform your social media game!


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