Lexi FedericoManager, Paid Social
Lexi is Walgreens' Paid Social Marketing Manager, leading paid social strategy and activation for Walgreens Retail & Pharmacy campaigns. She has supported campaigns throughout the entire marketing funnel across social platforms like Meta, Pinterest, and TikTok. Some of Lexi's favorite campaign work includes supporting Walgreens 1-Hour Delivery, introducing Walgreens Owned Brand Health & Wellness products, and supporting messages like getting protected against Flu & COVID-19 with vaccinations at Walgreens.
Previously, Lexi started out as a coordinator for Omnicom Media Group and worked her way up to an Associate Director. During her agency career, she had the pleasure of working on clients that spanned travel, QSR, B2B, Tech, Healthcare, eCommerce, Luxury, and Entertainment. Some of her favorite campaign work during her agency career includes McDonald's McCafe Bitmoji Snapchat lens and Kohler's first hashtag challenge #ShowerWithMoxie.
Lexi recently completed her Masters of Business Administration with an emphasis in Marketing Strategy & Planning from DePaul University in Chicago, Illinois. Some of her favorite courses focused on digital transformation and change management.