Lexi Federico

Manager, Paid Social

Lexi is Walgreens' Paid Social Marketing Manager, leading paid social strategy and activation for Walgreens Retail & Pharmacy campaigns. She has supported campaigns throughout the entire marketing funnel across social platforms like Meta, Pinterest, and TikTok. Some of Lexi's favorite campaign work includes supporting Walgreens 1-Hour Delivery, introducing Walgreens Owned Brand Health & Wellness products, and supporting messages like getting protected against Flu & COVID-19 with vaccinations at Walgreens.

Previously, Lexi started out as a coordinator for Omnicom Media Group and worked her way up to an Associate Director. During her agency career, she had the pleasure of working on clients that spanned travel, QSR, B2B, Tech, Healthcare, eCommerce, Luxury, and Entertainment. Some of her favorite campaign work during her agency career includes McDonald's McCafe Bitmoji Snapchat lens and Kohler's first hashtag challenge #ShowerWithMoxie.

Lexi recently completed her Masters of Business Administration with an emphasis in Marketing Strategy & Planning from DePaul University in Chicago, Illinois. Some of her favorite courses focused on digital transformation and change management.

Lexi Federico’s Session

10:30 a.m.–11:00 a.m. Pacific — Thursday, October 26, 2023

Introducing Walgreens Revamped Owned Health & Wellness Products on Paid Social

Walgreens is committed to creating a better world through health & wellness for all. In Summer 2022, Walgreens set out to reintroduce their portfolio of owned brand health & wellness products to shift consumer perception around buying Walgreens owned brand. To help drive awareness of the value and convenience of these products, the Walgreens team tapped into tried and true paid social platform strategies to contribute to marketing goals for the program. Lexi will discuss how the team planned a paid social campaign from start to finish using historical learnings and new strategies to help deliver on results. She will also share her experience and learnings about working on a custom quiz experience with Pinterest and Jebbit.

You’ll learn:

  • Best practices for paid social campaign planning
  • How to approach measuring results with available information
  • Tips for creating a custom Pinterest Quiz Unit
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