Katie McKiever

Social Media Consultant
Katie McKiever LLC

Katie McKiever is a highly accomplished media and communications consultant with over twenty years of experience in the industry. With a master's degree in English and a background in radio, print, broadcast news, magazine, digital, and social media, she has established a reputation as a leading expert in the field. Katie has managed social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization, demonstrating a track record of success in managing large-scale campaigns.  

In recognition of Katie's exceptional work, she has been featured on national and international media outlets including NPR Here & Now and the BBC, and has won numerous national awards for brand journalism, content marketing, public relations, and communications campaigns. 

Katie has interviewed internationally-known public figures including Ariana Huffington and has served as a social media manager for over 15 years. She has trained hundreds on social media strategy.

Katie has crafted tens of thousands of social media posts generating tens of millions of impressions and millions of dollars in earned media value. 

Katie writes a weekly newsletter called "Social Media News to Use," which has been described as "genuinely the best email out there."


Katie McKiever’s Sessions

9:45 a.m.–10:30 a.m. Pacific — Friday, October 27, 2023

Speaker-Led Roundtable Discussion

LinkedIn Strategies

Your Company's Social Media Secret Weapon: Thought Leadership for Brand Superpower

Discover the untapped potential of thought leadership as the most effective tool to showcase your organization's value, even surpassing traditional advertising or product marketing, according to B2B buyers. In fact, during economic downturns, high-quality thought leadership holds even greater sway over decision-making, with 50% of C-suite executives citing its impact (Source: 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report). Learn how to transform your leaders into social media superstars, harnessing their expertise to elevate your brand's presence. Explore effective strategies to position your organization as a thought leader, identifying opportunities in challenging times, and captivating your target audience. Join Katie McKiever's session to unlock the true potential of thought leadership, unleash your brand's superpower, and propel your success in a dynamic digital landscape.


  1. The Power of Thought Leadership: Understand how thought leadership can be your company's secret weapon in the realm of social media.
  2. Strategies for Effective Thought Leadership: Discover practical tactics to position your organization as a thought leader.
  3. How to Make it Happen: Tips and Tools to Get Entire Organization Buy-In
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