Michelle Nguyen

President & Chief Strategist
Super Duper Studios

Michelle tells impactful stories through engaging social media and brand strategy, growing some of the country’s most renowned accounts like HAVOC by PepsiCo, Food Network Canada and more. As a Gen Z marketer, she has developed social media strategies for over 35 brands (and counting!) worldwide. She graduated with the highest GPA in her Public Relations degree, and soon after became known as one of the first TikTok strategists in Canada. Michelle has specialized her expertise to transform brands into human-centric voices in the crowded online space, and to stay relevant in the ever-changing digital universe. 

Michelle Nguyen’s Session

12:00 p.m.–3:00 p.m. Pacific — Wednesday, October 25, 2023

Video Content Creation for the Time-Strapped Marketer

Everyone says that video is gold in 2023, but how can your organization jump in without costing too much time or resources? With the right framework in place, your brand can capture the potential of viral social platforms like TikTok and Instagram Reels:

  • Understanding the landscape of video content: Why it works and the common mistakes that brands make when creating videos for their marketing mix
  • Bringing it to life on social: The ideal tech stack for video creation and how to build for each social platform while still utilizing trending audios and formats
  • Producing content regularly and efficiently: How to maximize your content so it works harder for you and setting foundational trust with leadership so you can get content filmed, approved, and out the door while the trends are still hot
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