Michelle Nguyen

12:00 p.m.–3:00 p.m. Pacific — Wednesday, October 25, 2023

Video Content Creation for the Time-Strapped Marketer

Everyone says that video is gold in 2023, but how can your organization jump in without costing too much time or resources? With the right framework in place, your brand can capture the potential of viral social platforms like TikTok and Instagram Reels:

• Understanding the landscape of video content: Why it works and the common mistakes that brands make when creating videos for their marketing mix
• Bringing it to life on social: The ideal tech stack for video creation and how to build for each social platform while still utilizing trending audios and formats
• Producing content regularly and efficiently: How to maximize your content so it works harder for you and setting foundational trust with leadership so you can get content filmed, approved, and out the door while the trends are still hot