Mikayla Tibbetts

Manager – Social Media
Filament

Digital storytelling is Mikayla’s passion. Finding new places and spaces to share those stories and connect with communities is what Mikayla does daily at Filament as a Social Media Manager. With 6+ years of social expertise in the US and the UK, she’s able to meet audiences where they are to share a message that resonates and ultimately creates moments of brand love through personalized connections.

Mikayla Tibbetts’s Session

12:45 p.m.–1:30 p.m. Pacific — Friday, October 27, 2023

Nail and Scale: Creating a Social Media Test & Learn Strategy

How do you successfully navigate shiny object syndrome when social media is always changing? By staying true to what you know works for your brand, while committing to learning about new platforms or tactics. 

This session will provide foundational methods on how to effectively and efficiently test new ideas in social media – while also scaling top performers. Filament’s “nail it and scale it” approach has helped clients diversify their social ecosystems while maintaining a strong base that drives reliable business results. You’ll also hear from Purina Animal Nutrition on how this approach has helped their social strategy evolve to include staples like Facebook, Instagram, YouTube and creators, while continuously exploring new frontiers like Reddit, chatbots and Pinterest.

You’ll learn:

  • Tips for establishing an 80% proven, 20% testing methodology
  • How to determine which shiny objects are the right ones to chase
  • Driving holistic social ecosystem growth by applying learnings across platforms
Check out our early bird ticket prices!
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