Rachel McGrew

8:40 a.m.–9:10 a.m. Pacific — Thursday, October 26, 2023

Social Media Governance: Everybody Wants a Channel

Social media governance. It’s everyone’s favorite topic, and when you have two companies coming together in a historic acquisition and a new team asking people to shut down their social channels and rally around a new vision, what could possibly go wrong? Rachel McGrew, Social Media Strategy Lead at Bayer, gives insights on how her team worked together to create an effective and efficient social media landscape during a critical time and built strategies to engage their target audiences. She’ll also share tips on how to navigate tough conversations surrounding social media governance internally to help you make and keep allies along the way.