Hands-On Workshops
Wednesday, October 25, 2023
8:00 a.m.–11:00 a.m. Pacific
Data Literacy for the Social Media Marketer
11:00 a.m.–12:00 p.m. Pacific
Break
12:00 p.m.–3:00 p.m. Pacific
Video Content Creation for the Time-Strapped Marketer
Live Virtual Conference
Thursday, October 26, 2023
8:00 a.m.–8:15 a.m. Pacific
Welcome Remarks by Summit Emcee
8:10 a.m.–8:40 a.m. Pacific
“Edutainment": How to Create Content that Informs and Entertains
8:40 a.m.–9:10 a.m. Pacific
Social Customer Care: Going Above and Beyond to Surprise & Delight Your Customers
9:10 a.m.–9:30 a.m. Pacific
Break
9:30 a.m.–9:45 a.m. Pacific
Thought Leader Spotlight
9:45 a.m.–10:30 a.m. Pacific
Panel
Panel: Examples of High-Performing Content, What Worked, and Why
10:30 a.m.–11:00 a.m. Pacific
Develop & Scale a Paid Social Plan
11:00 a.m.–11:30 a.m. Pacific
Break
11:30 a.m.–12:15 p.m. Pacific
Thought Leader Spotlight
12:15 p.m.–12:45 p.m. Pacific
Panel
Ask Us Anything: How to Operate at Maximum Output with a Small Team
12:45 p.m.–1:00 p.m. Pacific
Break
1:00 p.m.–1:30 p.m. Pacific
Using Social Media to Support Your Lead Generation Goals
1:30 p.m. Pacific
Day One Concludes
Live Virtual Conference
Friday, October 27, 2023
8:00 a.m.–8:10 a.m. Pacific
Welcome Remarks by Summit Emcee
8:10 a.m.–8:40 a.m. Pacific
Extracting and Communicating Insights from Social Media Data
8:40 a.m.–9:10 a.m. Pacific
Creators vs Influencers: How Each Can Support Social Campaigns
9:10 a.m.–9:30 a.m. Pacific
Break
9:30 a.m.–9:45 a.m. Pacific
Thought Leader Spotlight
Speaker-Led Roundtable Discussions
9:45 a.m.–10:30 a.m. Pacific
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.
TikTok Strategies | LinkedIn Strategies | Instagram Strategies | Twitter Strategies | B2B Social Strategies |
10:30 a.m.–11:00 a.m. Pacific
Tips and Tricks for Creating Effective Video Content
11:00 a.m.–11:30 a.m. Pacific
Networking Break
11:30 a.m.–11:45 p.m. Pacific
Thought Leader Spotlight
11:45 a.m.–12:30 p.m. Pacific
Panel
How AI Can Improve Your Efficiency as a Marketer
12:30 p.m.–12:45 p.m. Pacific
Break
12:45 p.m.–1:30 p.m. Pacific
Panel
Establish a Brand Community from Scratch
1:30 p.m. Pacific
Day Two Concludes