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Too many brands have settled for “industry standard” when it comes to paid social. Mediocre costs per lead are the norm, but they don’t have to be. In this session, you’ll learn the 5 step process that Tyson Foodservice used to decrease their CPL by over 75%. These tactics and strategies are applicable regardless of industry and will help increase your paid social effectiveness and efficiency.

This session will cover:

  • Audience intelligence
  • Ad intelligence
  • Value-added advertising
  • Organic/Paid synergy
  • Creative execution

Jacob Shipley
Head of Social