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Walgreens is committed to creating a better world through health & wellness for all. In Summer 2022, Walgreens set out to reintroduce their portfolio of owned brand health & wellness products to shift consumer perception around buying Walgreens owned brand. To help drive awareness of the value and convenience of these products, the Walgreens team tapped into tried and true paid social platform strategies to contribute to marketing goals for the program. Lexi will discuss how the team planned a paid social campaign from start to finish using historical learnings and new strategies to help deliver on results. She will also share her experience and learnings about working on a custom quiz experience with Pinterest and Jebbit.
You’ll learn:
- Best practices for paid social campaign planning
- How to approach measuring results with available information
- Tips for creating a custom Pinterest Quiz Unit
Lexi Federico
Manager, Paid Social
Walgreens